Senior Product Designer, 7+ years in B2B SaaS at scale
I'm Atai Aitaliev . For 7+ years I've been designing scalable B2B SaaS products, leading design systems, and integrating AI-powered workflows into day-to-day design and engineering handoff.
Status
Open to new roles
Enterprise SaaS
NDX Central: Operations and revenue platform for aviation services
years in design
Scalable B2B platforms
- Product Design
- Design Systems
- AI-Powered Workflows
Selected work
Expertise
Design Systems
Building scalable multi-brand token architectures using a three-tier semantic structure (Primitives, Semantic Platform, Semantic Theme). Early adopter of Figma Variables and Figma MCP. Automating the design-to-code handoff.
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AI-Powered Product Design
Integrating Figma MCP, Cursor, v0, and Claude Code into day-to-day design and prototyping. Shipping faster, freeing team capacity for discovery and product thinking.
Product Thinking & Team Leadership
Leading product design for complex B2B SaaS — enterprise dashboards, data-heavy analytics, multi-role environments. Mentoring designers and partnering with PM and Engineering from discovery to delivery.
Axel LLC
2019 — PresentLead Product Designer, Design Systems. I lead UX and systems architecture for B2B SaaS products at Axel, a digital product consultancy. Built and maintained the multi-brand design system that accelerated delivery across products. Focus areas: complex dashboards, analytics, and design-to-engineering handoff with AI-assisted tooling.
TimelySoft
2018 — 2019Started my career as a front-end developer (HTML/CSS/JS) and transitioned into design. This engineering foundation still shapes how I think in components, tokens, and systems.